Bershka

Bershka partnered with our agency to support their store expansion across multiple EU countries by localising their brand materials. The project involved translating and adapting marketing campaigns, as well as product documentation, to ensure alignment with local markets. The goal was to enhance brand communication and product clarity for each target audience.

Scope of Work:

• Languages Covered: Localisation of materials into the target language(s) for EU countries where the stores would launch.
• Marketing Materials: Translation and cultural adaptation of marketing campaigns, promotional content, and store communication to resonate with each local market.
• Product Documentation: Localisation of garment composition details and company information to meet EU regulatory standards and provide transparency about Bershka’s activity and product offerings.
• Cultural Adaptation: Ensuring that the tone, style, and visual elements of Bershka’s branding were adjusted to reflect the cultural preferences of each country, while maintaining the brand’s overall identity.

Key Deliverables:

• Fully localised marketing materials that resonated with consumers in various EU markets.
• Accurate translation of product documentation, including garment composition and regulatory information, in compliance with local laws and consumer expectations.
• Quality assurance processes to ensure that all localised content aligned with Bershka’s branding guidelines and local market requirements.

Results:

Our localisation efforts helped Bershka create a consistent and relatable brand presence in new EU markets, improving customer engagement, compliance with regulations, and brand transparency.