Lidl

Lidl engaged our agency to support their store expansion across various EU countries by localising critical operational documentation. The project involved translating and adapting manuals, contracts, and terms of practice, ensuring consistency in store operations and staff conduct across different markets while adhering to Lidl’s global standards.

Scope of Work:

• Languages Covered: Localisation of documents into the target language for EU markets.
• Documentation: Translation and localisation of store operation manuals, employee contracts, and terms of practice to ensure that Lidl’s operational procedures were clear and compliant with local regulations in each country.
• Standards and Conduct: Ensuring that the localisation of materials maintained Lidl’s standards for store operation, customer service, and staff behaviour, while also adapting to local labor laws and cultural expectations.
• Compliance: Adjusting documentation to meet the legal and regulatory requirements of each target country, ensuring that all content aligned with local business practices and employment laws.

Key Deliverables:

• Localised operational manuals that detailed how Lidl stores should be run, ensuring uniformity across all EU markets.
• Translated and adapted staff contracts and terms of practice to reflect Lidl’s global standards while complying with local labor laws.
• Rigorous quality assurance to ensure the clarity, accuracy, and compliance of all localised materials.

Results:

Our localisation services helped Lidl maintain operational consistency and high standards across their EU store openings, ensuring that staff were equipped with clear, culturally relevant guidelines and compliant with local regulations.